What does your organisation care about most?

In all the press coverage of Jeff Bezos’s purchase of the Washington Post, I found this remark about way the Amazon CEO leads his company most revealing: “Of the company’s 452 detailed goals for the [2010] year 360 had an impact on the customer, the word ‘revenue’ was used just eight times, ‘free cash flow’ only four times and ‘net income’, ‘gross profit’, ‘margin’ and operating profit were not mentioned.”

Of all of your detailed goals, how many are focussed on your end-users, your patients, or your clients?

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