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TRANSCRIPT: The Need For Distributed Leadership, especially at the Top
We need fewer geniuses at the tops of our organizations. I can already hear a loud objection, “Well what is wrong with geniuses at the top of organisations?” Let’s be honest. Heroic leadership is a cult obsession. Walk into any business bookshop and you will find acres of shelving on and by the heroic leaders in business: the study of Steve Jobs has become a mini-industry; before him, GE’s CEO Jack Welsh was similarly lauded. We are obsessed by them and I think there is a flawed logic in assuming that these individuals are as powerful as we think they are. There are many types of situations that in fact do not demand heroic geniuses – and there are some situations where a heroic leader might in fact get in the way.
Geniuses at the top of organizations who know they are geniuses fall into three traps. Firstly, they are very good at what they do. The second trap is that they are very hard workers. The third trap is that they think they are right. The financial-motivational speaker Bob Kiyosaki once said, “The secret of my success is that I am stupid and lazy. Being stupid means I surround myself with smart people. Being lazy means that I find others to do the work.” This is the essence of distributed leadership.
If we are to solve the most complex problems in society, be they business problems, social problems, or health problems we need distributed leadership: leaders at all levels talking to leaders at all levels, about four things.
The type of genius we do want is a genius for problem definition: What is the real issue here? A genius for solution refinement: What class of events can we influence that would make the biggest difference? A genius for continuous questioning: What else do we need to understand in order to grasp this issue far better than any of our competitors? A genius for collaboration: How do we capture the motivational effort of others? These are the types of geniuses we need.
It is helpful to remember that not all situations which require a leader will work with distributed leadership. In crises you want an autocrat, someone powerful who can rally people around them via charisma and charm – or threats. “There is a fire. Get out! Do it now!” This is the way someone like Rupert Murdoch runs a News Corporation. Similarly, bureaucratic systems don’t work on distributed leadership either. The founder of the English post office, Sir Roland Hill, was a bureaucratic genius. Mail delivery in the 1840’s was deeply corrupt and deeply inefficient. Hill had two single insights: prepayment and fixed prices. His system was simple: a penny per letter anywhere in the UK. These principals enabled an entire system of bureaucracy to be built around them which we recognize even today: postboxes, letterboxes, stamps, post offices and mail deliveries.
Of course, many of today’s dilemmas are much more complex than running a global media empire for profit or delivering mail. For these sorts of complex tasks we do need more than autocrats and more than bureaucrats. We need geniuses of distributed leadership where the head is important not as a decision maker or an authority or the highest pinnacle of expertise but in four other ways.
The first form of genius is the leader is as a designer of key concepts. This is the Steve Jobs model, and this was his real job at Apple. The second form of genius is as a mobiliser of people in the community with shared values. Whether you agree with his position or not, this is the Al Gore model with his message about human-induced global warming. The third type is a very powerful channeler of resources. The microfinancing genius Muhammad Yunus at the Grameen Bank in Bangladesh exemplifies this. The fourth form of genius is a collaborative genius: A.G. Lafley, CEO of Proctor and Gamble, has entered into literally hundreds of collaborations ensuring that that company continues as a global leader. I call this genuine distributed leadership because while the Lafleys and the Jobses and the Gores and the Yunuses are rightfully recognized in the press, they actually do their best work by creating conditions within which others can do their best work.
This doesn’t just happen at the top it happens at all levels throughout the organization.